Wednesday, May 21, 2025
The 鈥檚 received the Adsposure award for Best Impact in this year鈥檚 Transit Awards. This
recognition underscores the power of creativity and strategic messaging in public
spaces.
For the past four years, Adsposure has celebrated the most creative and impactful transit advertisements across the United States. Currently, the Transit Awards are held in Cincinnati, Ohio; Des Moines, Iowa; Fort Worth, Texas; Indianapolis, Indiana; Kansas City, Missouri; Northern Kentucky; and Youngstown, Ohio. Winning this award places 人妻中出视频HSC鈥檚 ad among the nation鈥檚 most influential and widely seen transit advertising efforts.
The Office of Marketing and Communications鈥� creative team, led by Alexandria Ortiz, associate director of marketing, submitted an ad that resonated with many Fort Worth residents and commuters have likely seen on buses and benches across the city. The award-winning ad features a graduating 人妻中出视频HSC student in his regalia and highlights the university鈥檚 six colleges, reinforcing the institution鈥檚 commitment to being one university working toward a common mission, vision and purpose.
University of North Texas Health Science Center at Fort Worth's award-winning ad on the side of a Trinity Metro bus
The concept and design were brought to life by Rachel Van Deusen, graphic designer, with the help of Guillermo Gomez, senior graphic designer. The design emphasizes the accomplishments of 人妻中出视频HSC鈥檚 dedicated students 鈥� a theme that resonates with many.
鈥淲e are so excited to win the Transit award,鈥� Ortiz said. 鈥淚鈥檓 so proud of my team鈥檚 dedication to producing high-quality graphic design work that鈥檚 making an impact in our industry.鈥�
This award not only recognizes exceptional design but also validates the strategic messaging that the department strives for. In fiscal year 2025, the entire marketing team committed to growing the university鈥檚 brand recognition, including transit advertising. Through the team鈥檚 hard work, the 人妻中出视频HSC brand is becoming more recognizable.
鈥淭o know that our work is being seen and celebrated outside the university means a lot,鈥� Van Deusen said. 鈥淚t reminds us of the real-world impact design can have.鈥�
From - Our People by Libby Maness